Kris is the owner of The Service Agency. He grew up on a dairy farm in Cashton, WI and attended UW-Lacrosse, majoring in Finance/Marketing. After meeting Ellsworth native, Heather Chartier, they married and relocated to Ellsworth in 1998. Kris joined the Army Reserves in 1995 and served on active duty for two campaigns, Operation Noble Eagle and Operating Enduring Freedom. He enjoys promoting our community and volunteering for various groups. Kris and Heather reside in Beldenville, WI with their children Halle and Kohl. He enjoys several outdoor activities including hunting, swimming, hiking, golf and spending time with family, friends and their pets, Maui and Kona.
Personal Lines Account Executive
Becky joined the agency in February of 2014. With several years of Customer service and Insurance experience, she is here and ready to help you anyway she can. Becky lives near Ellsworth with her husband. She loves spending time with her grandkids, cooking and baking, camping and fishing with family.
Personal Lines Account Executive
Sara Place is a Customer Service Representative at The Service Agency. She joined our team in 1998. Sara is a lifelong resident of Ellsworth. She currently resides in Ellsworth with her husband Greg. Outside of work she enjoys spending time with friends, relaxing “up north” at the cabin, fishing, gardening, and cooking.
“I enjoy helping our many Service Agency customers and look forward to meeting new customers along the way”
Gordy has been in the insurance business for 43 years as an underwriter, risk manager and sales agent. He joined The Service Agency in 2005 specializing in commercial accounts to include public school districts, manufacturers, retailers and specifically jewelers. Gordy is a U.S. Army veteran having served on the DMZ in Korea. He is active now with the River Falls American Legion. His hobbies include Westerns, traveling and spending time with his two daughters and two granddaughters. Gordy and his wife reside outside of River Falls.
Katie is a native of Red Wing, MN but has called Ellsworth home for about 11 years. She joined The Service Agency in 2016 as an Account Executive. Katie grew with up amazing parents, the youngest of 6 children & the only girl! She is involved with the Ellsworth chamber of commerce as an ambassador. In her free time, she loves spending time with her husband and kids.
Jarod Traynor has been an insurance agent with The Service Agency since August 2018.
Before starting with The Service Agency Jarod worked locally as a finish carpenter: marketing, designing, and fabricating custom commercial and residential cabinetry and interiors for 10+ years. After successfully working directly with many homeowners and contractors from the area, Jarod now uses his knowledge and passion for small business and the trades to bring his clients a no nonsense and hassle free insurance experience.
Commercial Lines Account Executive
Heidi is a licensed insurance agent who recently joined The Service Agency. Her background experience include over 25 years in criminal justice and as a legal assistant. Having Ellsworth as her hometown provides a broad knowledge of the customer base and their family history.
In her downtime Heidi enjoys traveling and outdoor activities such as boating, fishing, going for Jeep rides, gardening and spending time with family and friends.
Maui enjoys spending time at the office meeting all the customers that come in our doors every day. You’ll often find Maui roaming the halls of the Service Agency looking to help in any way possible!
Our Support Team
When you work with The Service Agency, you’ll experience the quality service and attention to detail that you can only find with an independent insurance agency.
Where to find us
369 W. Main Street
Ellsworth, WI 54011
Toll free: 800-584-9495
Proudly Serving Our Region
Proudly serving Ellsworth, WI, River Falls, WI, Hudson, WI, Baldwin, WI, Spring Valley, WI, Red Wing, MN, and surrounding areas.
Licensed in WI, MN, IA, SD, NC, OH & FL
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Our Office Hours
Mon: 7:30 AM – 5:00 PM
Tues: 7:30 AM – 5:00 PM
Wed: 7:30 AM – 5:00 PM
Thurs: 7:30 AM – 5:00 PM
Fri: 7:30 AM – 4:00 PM
Sat: By Appointment